Full-Service CustomizableFinancial Support
Your startup or small business deserves more than cookie-cutter financial solutions. At the Penney Counter, we offer full-service customizable bookkeeping, accounting, and financial support to focus on your growth opportunities.
Your Success, Powered by Our Partners
I highly recommend Penney Counter
Working with the ‘Penney Counter’ is an absolute joy! I highly recommend them to all my business colleagues and friends. If your professional expertise lies outside of bookkeeping, don’t hesitate to outsource your books to Steven and his team at the ‘Penney Counter’ right away. Based on my experience, their...
David Minogue
Owner, Ireland’s Own Construction (New York & South Carolina)
Bring us your messy books and shoebox receipt collection. We don’t judge.
We Make Your Business Our Business
Whether you’re managing cash flow as a growing small business, streamlining accounts payable and receivable, or need virtual bookkeeping and accounting services, the Penney Counter has your unique situation at heart.
Your Security is Our Priority
We understand the importance of trust and security when it comes to your finances. We leverage the latest platforms and technology to safeguard your information with top-tier security protocols. That’s why all our work is handled in-house by our U.S.-based team to ensure your data is protected.
Bespoke, On-Demand Services
Unlike set packages from other firms, our highly customizable bookkeeping services adapt to your unique needs.
Keep Cash Flowing
Our accounts receivable services refine your payment processes and improve cash flow. We help you stay on top of outstanding invoices so you can keep your business running smoothly without the stress of chasing payments.
Your Payroll is Done Right, Every Time
From W9 verification to payroll tax reconciliation and 1099 subcontractor services, we provide affordable payroll and tax prep services for peace of mind. Our thorough process ensures compliance and accuracy.
Clear, Complete Financial Reconciliation
We go beyond basic reconciliations. Our full-scope service ensures your balance sheet is 100% accurate–from payroll liabilities to depreciation and equity accounts. Plus, cash flow reports, profit and loss statements, and annual financial reporting provide a complete picture of your financial health.
We Help You See the Future
Our additional services, like financial health checkups and team training sessions, help you plan for the future. You’ll be empowered to make smarter financial decisions. It’s not just bookkeeping—it’s helping your business grow.
Stress-Free Tax Prep
We make tax season stress-free by preparing your books for your CPA or managing the filing process for you. Our approach ensures everything is ready on time. So you can focus on running your business.
Budgets and Forecasts When You Need Them
Our outsourced CFO advisory services help you forecast and budget to help you make smarter financial decisions. Whether you’re planning for the next quarter or the next decade, we’ve got you covered.
Over 80% of businesses that fail cite poor cash flow management as a factor. Don’t be one of them.
Here’s how the Penney Counter has helped:
A great move for my business!
Thanks to the Penney Counter’s strategies, we’ve begun to streamline our cash flow, improve our financial forecasting, and accelerate the collection of accounts receivable. A great move for my business!
Daniel Hill
Director, Pureserv
Completely comfortable with my financial position
The financials are clear and concise, presented in such a way that even a non-financial owner like me can grasp the strategic concepts. I now feel completely comfortable with the...
Tom Slater
Owner, Solar Energy Electrical Engineer
Saved us time and improved our financial tracking
We had a great experience working with Steven Penney/The Penney Counter! We are a small nonprofit, Suds of Love, Inc., a mobile laundry service for the homeless, and keeping track...
Tina M. Bowen
Founder and Executive Director of Suds of Love, Inc.
Companies that use real-time financial data are 2.7x more likely to report revenue growth of 10% or more in the previous year.
FAQs
Find answers to your most pressing questions about our financial services and support.
Why do I need bookkeeping if I just want financial reports?
Bookkeeping organizes and records your financial data, so reports are accurate, organized, and complete. It provides the foundation needed for reliable and insightful financial reporting, helping you make better financial decisions.
What services do you offer?
We provide a wide range of bookkeeping and financial services tailored to the needs of small businesses, including:
- Small Business Accounting
- Small Business Bookkeeping
- Financial Report Preparation
- Financial Report Advisory
- Accounts Receivable Management
- Historical Cleanups
- Payroll Support
- Accounting Software Audits and Setups
- Training and Troubleshooting
- Client-First Service: Solutions built around your needs, always just a request away.
What sets us apart?
We are deeply invested in the success of our clients. All of our team members are U.S.-based and available year-round, ensuring consistent, reliable support. We work the way you work, adapting to your systems, your schedule, and your style. Our goal isn’t just to provide bookkeeping services, but to help you understand your financial records and make clear, data-driven decisions. We take the time to ensure our work is not only accurate but also meaningful and useful to you.
Still have questions?
We're here to help you.