So you can focus on growing your business
Customizable Bookkeeping andAccounting on Demand
Treating your business like a hobby? That’s a one-way ticket to failure. It’s why 50% of businesses don’t make it past five years. Accurate forecasting, cash flow management and strategic insights are essential, non-negotiable parts of growing your business. It’s the only way to scale effectively, maintain lean operations, and optimize cash flow.
Comprehensive Financial Solutions Tailored for You
Services Overview
At the Penney Counter, our fully customizable services are built around your specific needs. Whether you’re untangling overdue invoices or looking to upgrade your financial reporting game, we’re in it to win it for you. Not sure where to start? Let’s break down our services—and give you some hints to figure out what’s right for your business.
Accounts Receivable Management
This is for you if: You’re struggling with unpaid invoices, inconsistent cash flow, or time-consuming collections processes.
Advanced Financial Reporting & Strategic Insights
This is for you if: your main goal is financial insights that drive decision-making and growth.
Customized Financial Management Solutions
This is for you if : You need foundational, reliable and accurate financial record-keeping, bookkeeping and accounting solutions.
Let’s work together
Let’s work together to make your financials stress-free so you can take care of your business.
Bookkeeping Services
Small Business Essential
starting from$399/moPerfect for start-ups and small businesses seeking a reliable, no-fuss bookkeeping solution to keep financials up to date and tax-ready.
- Guarantee tax-ready books, monthly reconciliations, and financial reports
- Dedicated advisor, inclusive of unlimited emails, phone calls, and virtual meetings
- Accounting software included
Small Business Elite
starting from$799/moGreat for growing businesses with a higher volume of transactions and a need for advanced financial tracking and reporting.
- Up to 300 transactions per month
- Enhanced AP and AR management
- Custom financial reporting
Small Business Ultimate
starting from$2,999/moIdeal for businesses that require full-scale financial oversight and strategic advice to take their financial operations to the next level.
- Unlimited transactions
- Advanced reporting and full support for all financial operations
- CFO advisory
Having your books in order is just one part of the equation.
How much more could you achieve if consistent cash flow wasn’t a daily worry? Stop chasing invoices and say yes to peace of mind with our accounts receivable services

Accounts Receivable Services
- Reconcile open invoices, resolve unpaid issues, and track overdue accounts.
- Streamlined invoicing with automation and clear payment terms.
- Enhanced AR reporting, set KPIs, and develop custom metrics to improve performance analytics.
- Dedicated specialist, inclusive of unlimited emails, phone calls, and virtual meetings.
- Competitive fee with a small success-based commission – we win when you do!