Our Bold Mission: To Make Your Financial Management Stress-Free.
In a world of autoresponders, bots, AI and endless automated phone loops, the Penney Counter stands apart with human-based financial support. We may be a bit ‘old school’ in our approach to building trusting relationships with our clients–and we’re fine with that. We treat your business financial success as if it were our own.
It’s why we don’t try to squeeze you into a ready-made, cookie-cutter service. Each financial solution is designed around your unique needs–not anyone else’s.
Plus, all our work is handled in-house by a U.S.-based team. This ensures consistent quality, personal attention, and a sense of security. We’re available, approachable, and always prompt.
What makes us industry leaders?
We know how challenging it can be to build a business. That’s why we don’t stop at basic financial management. Instead, we offer strategic insights and actionable advice to help you grow smarter. You won’t find that with a one-size-fits-all approach.
Meet the Founder: Steven Penney
Steven Penney brings over 20 years of accounting experience and a passion for making numbers work for businesses like yours. As a licensed accounting professional (NACPB license number 4639), Steven has supported companies in a variety of industries, ranging from real estate and legal to retail and construction.
Steven’s philosophy is simple: provide accurate, insightful financial guidance while building strong, trusting relationships.
Based in South Carolina, Steven offers virtual services to clients across the U.S. and globally.
“My experience has allowed me to develop a strong ability to effectively communicate complex financial matters in a concise manner with financial and nonfinancial personnel.” Steven says. “My goal is to give you clarity, peace of mind, and the tools to grow.”
Meet the Partner: Robin Kim
With over 25 years of experience in account management and client advisory, Robin Kim is driven by a genuine commitment to going above and beyond for his clients. A proud San Francisco native and lifelong Bay Area resident, Robin’s work is deeply rooted in the values he was raised with: a deep devotion to family, integrity, steadfast dedication, and a genuine care for others.
Throughout his career, he has partnered with a wide range of clients, from solo entrepreneurs and franchise owners to law firms, marketing agencies, tech startups, and publicly traded companies. No matter the industry or size, Robin’s approach remains the same: Begin with listening, lead with integrity, and always put people first.
“My philosophy is simple: be a real partner in client relationships,” Robin says. “That means showing up with empathy, offering not just support but strategic guidance that helps businesses thrive. I aim to create clarity, build trust, and empower clients with the insights they need to move forward with confidence.”
